"Why not advertise?"

#PokemonGO: It seems like Niantic would be helping their own cause by advertising events like this in advance. As a player I’d certainly appreciate knowing what was coming and when. Is there some sort of strategic marketing angle I’m missing here, or is Niantic shooting themselves in the foot with the sudden nature in which they launch events? via /r/TheSilphRoad http://ift.tt/2hI33wd