"Pokemon Go "lost" 15 million users so far -- why am I not even remotely concerned?"

#PokemonGO: I have recently been reviewing the data relevant to member retaining. For those who have busier lives than me and have not seen the data, it is a quick search away: Pokemon Go, at its peak, reached 45 million active, daily users; as of August 18th, the game lost approximately 15 million daily users.Of course, some sites naturally run with the doom and gloom but I am not really phased by these numbers. First and foremost, one could argue the comparison of this with non-AR games is a sort of invalid measurement. Whereas other games can be played anywhere at anytime, Pokemon Go requires a certain level of physical activity others do not. When measuring trends of daily activity, it makes sense this game could and will fluctuate extremely differently from non-AR games.Secondly, it makes sense there is a decrease. Naturally speaking, it is impractical believing there would not be a downtrend, but one could argue the reason for the downtrend has not been more substantial is because of new releases in other countries causing a less-than-dramatic decrease.Third, I also believe because new content is taking longer for release due to Niantic's change in security priority, I believe the events and new releases will see an increase. I do wonder about the winter implications in locations such as the East Coast, however.I just believe an AR game's "daily activity" may fluctuate entirely differently from non-AR Games and measuring "daily activity" may have an inherent bias. Note, I do believe a substantial downtrend exists using their methodology of daily users and do not refute such, but it just makes sense to me as to why this has occurred.What are your thoughts? I just want various opinions on the matter. Anyone look at these numbers and worry? via /r/TheSilphRoad http://ift.tt/2bPy8uS