"A traditional Pokemon game on the Switch right now would be a mistake from a marketing standpoint."
TL;DR Traditional Pokemon games work best when people have their own personal system. People typically have 1 Switch per household (especially those with kids) but multiple 3DS. More systems = more games sold = more money.The Switch is not a personal system. While it IS portable, Nintendo is treating it as their "home console" product while the 3DS is still their flagship handheld system. Parents will also view this as similar to a Wii or PS4 that their 2-3 kids can share, so a single household will likely only have 1 Switch. However, parents will buy each child a 3DS because it's seen as a single-user product. You don’t share a Pokemon game. Siblings ideally will each have a 3DS and their own copy of the game so they can trade, battle, etc. Regardless of price, parents won't be buying each kid their own Switch because it's viewed like buying them each a PS4. They've never had to buy 2 copies of Smash Bros or Mario Kart, so why would they buy each kid their own Pokemon game for this shared console? The kids wouldn't be able to play Pokemon at the same time, either.Pokemon fans primarily start as kids. The Pokemon franchise may have a very diverse demographic of fans, but it is marketed entirely towards children. This has been their marketing strategy since the beginning of time: create fans at a young age, and keep them until they're adults with nostalgia and mature aspects of gameplay (competitive battles, shiny chaining, etc.). Those adults then introduce their kids to Pokemon, and the cycle continues.The people that want a Switch Pokemon game are the adult fans. We have our own money now so if we want to buy multiple Switches, we can (although I wouldn’t). For a franchise marketed entirely towards children, this would cause problems for the key demographic that CAN’T buy their own entertainment. If you ask a kid if a Switch Pokemon game would be cool, they would agree. However, they cannot foresee the logistical issues of playing the game with a single shared console. Pokemon makes the content cool for the kids, but they have to understand the mindset of the people that give them money: the parents.Non-fan adults rarely buy into Pokemon. It's near impossible to create new consumers as adults because Pokemon itself is very "juvenile" to an adult that is not already a fan. Even if you have a Switch and love Zelda and Mario Kart, you don’t necessarily like Pokemon. Pokemon Go is the only product that attracted adults because it had all the aspects of a popular mobile app: convenient, free, immediately popular, and nostalgic as a bonus. However, a non-fan adult will never go out and buy a console just to play a Pokemon game. Or at least, not enough to make a substantial profit.While I agree that a Pokemon game for the Switch would be cool, it is not financially practical for Nintendo to put that particular content on this system. via /r/pokemon http://ift.tt/2s3On1s
"A traditional Pokemon game on the Switch right now would be a mistake from a marketing standpoint."
Reviewed by The Pokémonger
on
21:45
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